As people search for more variety and new methods to embrace foreign culture, a tremendous opportunity exists to leverage one of the most established forms of media today: Cinema. Paris the City of Love, Paris the City of Light, Gastronomy, Beautiful Actresses, Haute Couture, Fashion, Intellectualism, Classicism, are all attributes that still make the rest of the world dream about France.
Cinémoi’s mission is to bring the luxury, style and glamour of French cinema to a world that has never seen it before.
What is Cinémoi?
Cinémoi is the first and only TV channel dedicated to French films and programmes. It is a celebration of French culture and creativity with genres such as thrillers, drama, family, and comedy. It combines the classics with new films many of which have never been released outside France. Currently available on the Sky TV platform, it is accessible to 9,2 million households in the UK.
Cinémoi appeals to a large audience, most of them from major cities; they love to travel, consume fashion and culture and have a thirst for knowledge. With all programming subtitled, the channel attracts both French and non-French speakers. Cinémoi has been fashioned to a world-class standard of quality, boasting a sophisticated and cultured content.
Cinémoi’s success
With the successful UK launch of Cinémoi, the ‘French Film Luxury Channel’, Mint Group has built a global platform for sharing French lifestyle through its cinema history. Cinémoi’s international rollout combined with its upcoming digital launch will allow French culture to be experienced throughout the world as it has never been done before.
There are estimated to be 200 million French speakers globally. It is the third most spoken language in the USA. TV5Monde is the second most distributed channel in the world, after CNN, reaching over 190 million households/hotels and 18 million viewers everyday in over 200 countries.
Mint Group will also launch Cinemia, The Italian Movie Channel, in America next year. We have sourced initial content from Italian market leaders, RAI Trade - trading arm of state media company RAI - and Medusa/Mediatrade - Mediaset's content arm. Additional key producers will also license content to Cinemia.
In a short period of time, Cinémoi has become the number 1 French entertainment brand in the UK.
US distribution via major satellite and cable providers will launch Q3 2010 in North America providing access to over 40 million homes.
. Mint Group – Olly Bengough, CEO and founder of Mint Group and Cinémoi, has dedicated the last 10 years to developing and specializing in media and entertainment brands that have caught the imagination of leading stars in both the worlds of music and film. Musicians such as Coldplay, Prince or Madonna have all endorsed and launched their global albums on the Koko stage, a live music theatre concept created and owned by Mint Group. Such know-how has directly benefited Cinémoi on the creative side. Julien Planté, Cinémoi’s Artistic Director, is one of the world’s leading curators of French cinema. During his career Julien has programmed over a thousand films at festivals, institutes and independent cinemas.
. Celebrity Endorsement - Cinémoi is rapidly becoming the film actors’ brand of choice, already securing exclusive interviews and backing from Michael Caine, Catherine Deneuve, Vincent Cassel, Monica Belluccci, Jane Birkin, Charlotte Rampling, Kerry Washington and Michelle Yeoh to name but a few. As an independent organization these actors respect the authenticity and quality of Cinémoi and for that reason alone they are willing to put their names behind the project. This international panel of actors offers a global audience the comfort that Cinémoi is not exclusively designed for the French speaking viewer.
. Unique Content – The likes of TV5 or Rai do not subtitle and package their content for a global audience. This formula is exclusive to Mint Group in the world of foreign film channel distribution. The audience knows we are showing films that cannot be bought in a shop or online in subtitled format, therefore they can only be discovered on Cinémoi. The channel covers all genres of French film and includes specially curated seasons: Francois Truffaut, Jean-Paul Belmondo, Romy Schneider, Femmes Fatales, Fashion Icons, Paris, Urban Culture, etc. These seasons are designed to introduce and take the audience on a journey of discovery through the world of French Cinema.
So far, Cinémoi has partnerships in place with all the major French studios, including Studio Canal, TF1 Interntional, Pathé, Gaumont and MK2. Cinémoi has purchased the rights and material for over 200 films from these companies and is currently expanding the rights to incorporate North America.
Cinémoi is not simply a French brand. Cinémoi is a lifestyle that gives access to a different culture, from the perspective of actors who endorse the channel and events supported by recognised brands. Cinémoi offers a 360 degree approach to these brands, including on-air, digital, PR and live events, in line with their objectives and strategy.